Curriculum Vitae

Be Yogaful Founder/Owner, Instructor & Guide

Yoga, Meditation, & Holistic Wellness Services, Scarsdale, NY.

June 2012 - Present.

• Certified wellness professional with 20,000+ hours of experience providing yoga, meditation, holistic services and consultation, specializing in high-profile executives and their families in Westchester County, NY.
• Current gender ratio of 60% male / 40% female across an average of 30 weekly sessions.
• Client retention rate of 95% (approximate).
• Establish private clientele, growing ground-up in initial year to reach up to 40 weekly sessions within 3 years.
• Manage all aspects of administration, business development, client relations, and complex schedule. 
• Create and facilitate workshops at select studios in Westchester, NY.

Synergy Founder/Owner, Consultant

Business Consulting, Scarsdale, NY.  

January 2012 - Present.

• Provide consultative services to owners and managers of yoga studios and holistic health businesses.
• Guidance and solutions for business infrastructure, operations, staff, client relations, and general management.
• Generate customized strategies for business development, evolution, and growth.
• Support for successful implementation and execution of strategies.
• Build and manage business websites.
• Design and execute marketing campaigns and communications.

equestriOM Founder/Owner, Instructor & Guide

Sport-specific mind/body training for equestrains, Scarsdale, NY. www.equestriom.com

September 2018 - Present.

• Create curriculum for physical and mental conditioning of competitive equestrians.
• Coach and instruct riders in-saddle and off-saddle in training for lessons, competitions, and personalized development.
• Collaborate with local equestrian centers and trainers.
• Disseminate curriculum among select trainers, centers, and camps. 

Managing Director Scarsdale Yoga Studios, Scarsdale, NY.  January 2012 - April 2012.

Short-term engagement to manage and direct start-up operations and business development across all departments.

Manager Equinox Fitness Club, Scarsdale, NY.  November 2011 - January 2012.

Manage and supervise club operations, staff, and client experiences. The "gym" environment did not align with my expertise, so I stepped out of the position.

General Manager OM Yoga Center, New York, NY.  December 2010 - November 2011.

• Direct and supervise all aspects of a large internationally-renowned yoga center with 5 studios operating concurrently.
• Lead role in operations across all departments.
• Develop and implement strategies for increased revenue.
• Coordinate a complex calendar and schedule of events including teacher trainings, retreats, workshops, and classes
• Manage extensive databases and conduct analysis for trends and strategy.
• Facility operations: oversee maintenance, order supplies, uphold standards of cleanliness and aesthetic.
• Employee management: coach, train, inspire and supervise team of staff members; coordinate team of instructors; interview and hire; performance review; employee termination.
• Provide outstanding customer service and establish strong customer relations.
• Conduct communications with customers, professional associates, and staff via email, phone, and in person.
• Manage employee salaries, process payroll.
• Direct report to owners.

Co-Founder & Owner, Managing Director and Studio Manager

Sanctuary Holistic Health & Yoga Center Yarmouth, ME. 

September 2005 – December 2012.

Lead role in launching, establishing, and managing a start-up high-end wellness center featuring a busy yoga studio and various holistic health modalities.

• Responsible for all aspects of business including revenue, client relations, staff, budget, marketing, programming, and facility.
• Partner with business owner to strategically plan and develop successful business growth and increased revenue.
• Ensure client retention and satisfaction; prevent client attrition.
• Financial management including payroll process, P&L reports, and budget. Design and execute all marketing initiatives, advertising campaigns, and public relations, including e-newsletters and emails, local grass-roots strategies, web-based networking, mass postal mailings, and telephone inquiries.
• Human Resource management and direct supervision of practitioners and instructors.
• Oversee sales of memberships, support sales of wellness services, coach staff on closing and upgrading sales.
• Coordinate schedules for staff and programming.
• Audition, interview, hire, train, coach and supervise a team of fifteen staff members; facilitate weekly staff meetings.

Owner, Principal Designer EFC Landscape Design and Consultation Yarmouth, ME. 

June 2003 – September 2005.

Established a small firm providing design consultation services to landscape companies and private home owners.

YARMOUTH COMMUNITY GARDEN (501C3), Yarmouth, ME. 2003 – 2009.

Co-Founder and Chair

Lead role in creating and establishing a non-profit organization dedicated to providing an organic community garden with an original three-pronged design including a community plot, rental plots, and children’s educational garden. Direct the steering committee of volunteer members, oversee garden coordinator employees, and provide general supervision.

CONSERVATION COMMISSION, Yarmouth, ME. 2002 – 2007.

Commissioner

Invitational position to collaborate with Town Council, Planning Board, non-profit organizations, community groups and property owners to preserve and manage natural resources through land use planning and conservation projects. Record meeting minutes, prepare meeting reports, participate in execution of land conservation and planning projects.

WELLNESS FAIR STEERING COMMITTEE, Yarmouth, ME. 2005 – 2007.

Founding Member

Collaborate to initiate, develop, organize and manage area’s premiere Wellness Fair featuring local wellness professionals.

College of the Atlantic, Bar Harbor, ME. 1998 – 2001.

Awarded Bachelor of Arts Degree in Human Ecology. Human Ecology is the study of the interrelationship between humans and the environment. 

• Concentrations in Landscape Design and Geographic Information Systems. 
• Internship: Skinner & Associates, Freeport, Maine, 2000. Intern directly with Jerry Skinner, MLA.
• Thesis project: Ground-breaking GIS project, developing first-ever digital maps and database of the Royal River Watershed and all towns encompassing the watershed.

Wheaton College, Norton, MA. 1997 – 1998. 

Completed courses in a general Liberal Arts curriculum. 

• Multiple Advanced Placement course test results to bypass 100-level and Freshman requirements, successfully completing 200-400 level courses. 
• Team member on Varsity Field Hockey, Varsity Lacrosse, and Intramural Soccer teams

North Yarmouth Academy, Yarmouth, ME. 1990-1997. 

• Awarded Diploma, 1997.
• Attended Middle School and Upper School.
• Advanced Placement courses: English, Modern European History, Art, U.S. History.
• Independently-designed study-abroad program: full year of study at prestigious Park School for Young Ladies in Glasgow, Scotland.
• Team member on Varsity Field Hockey, Varsity Cross Country.
• Lighting technician for Drama productions.
• Member of Jazz Ensemble as piano soloist.